The Brief: Partner with Heritage Skills Development Centre to design and execute official marketing collateral which included print flyers, social media assets, and promotional videos for Afro-Carib Fest 2026 under strict event launch deadlines. The Truth: Community cultural festivals rely on immediate visual impact and cross-channel consistency to convert passive scrollers into real-world event attendees. The Execution: Developed a cohesive multi-channel promotional package, adapting core campaign assets across diverse aspect ratios, print formats, and digital channels while managing vendor-ready pre-press file delivery for 100% error-free rollout.