Client

Synonymous Magazine: Engineering a Digital Exploration of Global Avant-Garde and Grunge

Synonymous Magazine: Engineering a Digital Exploration of Global Avant-Garde and Grunge

Year
2025
Deliverables
Role: Art Director & Designer Developed "Synonymous," a 12-page digital fashion magazine that celebrates avant-garde and grunge from across the globe. Created a custom brand identity through merging typographic grid system, traditional editorial hierarchy as well as interactive storytelling.

Key
Challenges

Project
Approach

I elevated the production value by curating a library of photography that reinforced the brand’s visual signature, ensuring a cohesive, professional-grade editorial layout across every spread.

impact

The redesigned experience increased time spent per exhibit, encouraged repeat visits through personalized content trails, and positioned Lumen Arc as a forward-thinking cultural institution.

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