The Brief: Reimagine a simple Glad Heavy Duty Bags ad for a new target audience using AI tools to create entirely new concepts, copy, and visuals. The Truth: Glad trash bags aren’t just used on garbage day, they're there for life's toughest milestones too. The Execution: Highlight the parallels between Glad’s physical strength and our audience’s emotional strength by sharing a sentimental moment on college move-in day.