Roles: Art Director: Kimberly Gayle Designer: Jessie Ngoc Nhi Huynh Copywriter: Hanna O'Neil This full-scale campaign demonstrates how modern tools can scale a single disruptive concept into a seamless, multi-platform narrative, by reimagining a Glad print campaign as a full 360 brand experience across print, video, and radio. AI was used as a strategic partner to bridge the gap between ideation and multi-medium execution through generating visual assets, music and voiceovers, to building out the copy, and directing storyboards.