Goofy Foot is a conceptual skateboard brand that pays homage to modern Japanese street culture and traditional aesthetics, deeply influenced by the global impact of skate icons like Yuto Horigome. The challenge was to develop a cohesive brand identity and an original deck series that fuses the essence of matcha with urban subculture—designed to function as both functional street gear and a limited-edition art collection. Originally developed as a 3-part series, the collection has since expanded into a comprehensive 8-deck lineup.