Client

Goofyfoot x The Tea-House: Elevating the Narrative of Skate Culture through Bespoke Tea-House Decor

Goofyfoot x The Tea-House: Elevating the Narrative of Skate Culture through Bespoke Tea-House Decor

Year
2025
Deliverables
Role: Art Director & Designer Developed a series of three skateboard decks designed as collectible art decor for a boutique tea-house environment. I led the full creative lifecycle—from defining the brand narrative and sketching initial concepts to designing a custom logo and curated color palette. By treating the decks as a canvas for fine-art storytelling rather than purely functional equipment, I created a cohesive visual system that bridges the gap between street culture and high-end interior aesthetics.

Key
Challenges

The product lacked visual and experiential consistency, which caused trust issues during onboarding and made financial features feel complex and intimidating for first-time users.

Project
Approach

Brand workshops with founders helped align tone, values, and visual language. A scalable design system was created to connect marketing, product, and engineering. Onboarding flows were redesigned to feel conversational and transparent, using progressive disclosure to reduce cognitive load while educating users.

impact

The redesigned experience increased time spent per exhibit, encouraged repeat visits through personalized content trails, and positioned Lumen Arc as a forward-thinking cultural institution.

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